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TIDLA Cashmere, a Swedish Cashmere accessory brand I created. And what my Major project revolves around. The project allowed me to deeply delve into my own Swedish culture and create something that I know works but add my own twist on it. By implementing the lagom lifestyle
Toteme, a Swedish Fashion house founded in 2014. It's known for its Scandinavian minimalism, lifestyle, and longevity. This project depicts exactly that it follows in the brands aesthetic and aimed to create an event that would allow Toteme's consumer to experience the brand in real life.
This brand campaign for Soft Goat was meant to not only offer a new touch to an already authentic brand.The well known cashmere brand was founded in Stockholm, Sweden in 2011. But continue with its successful ways of marketing. The project included a series of two different marketing campaigns demonstrating their products in use but also the overall lifestyle the brand depicts.
The Lagom Way of Life, a project that played a significant role in my research of the Swedish culture but also allowed me to further delve into my own culture and understanding. The project offers a well rounded exploration of the concept, lifestyle and meaning of Lagom,
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